Case study:
Value Prop Strategy & Development
Crafting a Powerful Message to stand out in a crowded marketplace
Background
Equitable embarked on a transformative journey to redefine the employee benefits experience. Recognizing the complexities and inefficiencies in traditional benefits administration, the company introduced the "Powerfully Simple" initiative. This campaign aimed to streamline processes, reduce administrative burdens, and enhance user experiences through innovative, cloud-based solutions.
Challenge
The primary challenge was the fragmented and cumbersome nature of existing employee benefits systems. Legacy infrastructures led to prolonged onboarding times, excessive paperwork, and limited transparency. These inefficiencies not only strained internal resources but also impacted client satisfaction and trust.
Solution
To address these challenges, we launched a comprehensive digital overhaul under the "Powerfully Simple" banner.
Key solutions included:
• Digital Onboarding Experience: Implemented a cloud-based platform enabling same-day activation, reducing setup times from weeks to mere minutes.
• Automated Workflows: Introduced connected workflows that auto-fill previously provided information, minimizing manual data entry and errors.
• Enhanced Transparency: Provided clients with real-time access to plan details, approval letters, policy numbers, and benefit summaries, ensuring clarity throughout the process.
• Integrated E-Signatures: Facilitated seamless document approvals, eliminating the need for physical paperwork.
These strategic implementations not only optimized operational efficiency but also elevated the overall client experience, setting a new industry standard for employee benefits administration.
Year
2024
Client
Equitable
We crafted targeted, strategic content to drive alignment and engagement across key internal stakeholders, ensuring consistency of message and purpose.
We created impactful, strategically crafted materials and messaging to equip and empower our field Experts, enabling them to deliver with confidence and clarity.
We developed engaging, purpose-driven content to accelerate digital innovation and effectively communicate key product updates.
We strategically developed a creatively driven suite of marketing materials that not only brought the product’s benefits to life but also played a critical role in aligning with business goals—delivering measurable results and elevating the overall impact of the campaign.
